Released by the Financial Planning Association Australia - 20th July 2011
The Financial Planning Association (FPA) will continue to reinforce its role as the leading voice of professional financial planning for members and to the benefit of all Australians with an advertising campaign taking place in national and regional media in September.
The campaign, funded by member contributions, aims to raise awareness among all Australians that not all financial planners are the same and positions FPA members as financial planners working to professional and ethical standards much higher required by law. In particular, Certified Financial Planner® professionals are positioned as working to the highest global standards in financial planning.
The advertisements, developed by Sydney advertising agency Banjo, are expected to appear on national free-to-air metropolitan, regional and national TV, mainstream and regional newspapers and online, throughout September.
To date, over 2,000 FPA members have been consulted on the proposed advertising approach and the TV advertisement is now in post-production following filming last month.
“This campaign is critically important to our members, especially our 5,800 Certified Financial Planner® professionals, who deserve respect and recognition for the very high standards they work to. Just as important, though, it will provide consumers with a way to find a much-needed trustedn adviser to manage their finances. Because of this, the campaign serves our members and the national interest in a powerful way,” FPA CEO Mark Rantall said.
“We are on track to roll this out later this year and are very excited about the creative we’ve already seen and the strong support from early consumer testing.”
To drive the new brand and advertising campaign the FPA has appointed Lindy Jones as its new General Manager of Marketing. Ms Jones brings to the role over 17 years’ experience in business development and marketing roles in financial planning and funds management in Australia and overseas, notably the UK.
That includes experience as Marketing Director for Deutsche Bank in Europe and the UK, launching retail funds for Macquarie Bank in London and, most recently, in a key business development role at Co-operative Financial Services in the UK. Ms Jones has also worked privately as a marketing consultant to the financial services industry.
“Bringing Lindy on board at this stage marks the next logical step in our development and our continuing campaign to raise the professionalism, standing and profile of our members and our
organisation,” Mr Rantall said.
“We’re excited about the upcoming launch of the new FPA advertising campaign and we believe that someone with Lindy’s credentials and wide ranging industry experience will help us promote both the benefits of financial planning to the wider community and the advantages of seeking an FPA member when seeking advice.”
The campaign, funded by member contributions, aims to raise awareness among all Australians that not all financial planners are the same and positions FPA members as financial planners working to professional and ethical standards much higher required by law. In particular, Certified Financial Planner® professionals are positioned as working to the highest global standards in financial planning.
The advertisements, developed by Sydney advertising agency Banjo, are expected to appear on national free-to-air metropolitan, regional and national TV, mainstream and regional newspapers and online, throughout September.
To date, over 2,000 FPA members have been consulted on the proposed advertising approach and the TV advertisement is now in post-production following filming last month.
“This campaign is critically important to our members, especially our 5,800 Certified Financial Planner® professionals, who deserve respect and recognition for the very high standards they work to. Just as important, though, it will provide consumers with a way to find a much-needed trustedn adviser to manage their finances. Because of this, the campaign serves our members and the national interest in a powerful way,” FPA CEO Mark Rantall said.
“We are on track to roll this out later this year and are very excited about the creative we’ve already seen and the strong support from early consumer testing.”
To drive the new brand and advertising campaign the FPA has appointed Lindy Jones as its new General Manager of Marketing. Ms Jones brings to the role over 17 years’ experience in business development and marketing roles in financial planning and funds management in Australia and overseas, notably the UK.
That includes experience as Marketing Director for Deutsche Bank in Europe and the UK, launching retail funds for Macquarie Bank in London and, most recently, in a key business development role at Co-operative Financial Services in the UK. Ms Jones has also worked privately as a marketing consultant to the financial services industry.
“Bringing Lindy on board at this stage marks the next logical step in our development and our continuing campaign to raise the professionalism, standing and profile of our members and our
organisation,” Mr Rantall said.
“We’re excited about the upcoming launch of the new FPA advertising campaign and we believe that someone with Lindy’s credentials and wide ranging industry experience will help us promote both the benefits of financial planning to the wider community and the advantages of seeking an FPA member when seeking advice.”
Kerrianne Hebinger
Financial Planning Essentials
w: www.finplans.com.au
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